Course Content
Introduction to agribusiness management
definition, Scope and importance; concept of business management
0/5
Introduction
Importance of agribusiness
Scope of Agribusiness
Distinctive Feature of Agribusiness
Business Management
Basic concept and definitions of firms, plant, industry and their interrelationships with respect to agricultural production
0/1
Meaning of plant, Firm and Industry
Agribusiness environment, management systems, and managerial decisions
0/3
Agribusiness Environment
Management system
Managerial decision
Organization and functions in business management
0/2
Some definitions of organization
BUSINESS ORGANIZATION MANAGEMENT
Human behavior in organization
0/5
Introduction
Features of Organizational Behavior
Contributing Disciplines to the Organizational Behavior field
Approaches to Organizational Behavior Studies
Models of Organization Behavior
Preparation of financial statements and analysis, agribusiness financing
0/5
Introduction
Assets
Liabilities
Solvency Analysis
Profitability Analysis
Investment appraisals through use of discounted and undiscounted cash flow organization
0/3
Discounted measure
Sensitivity Analysis (Treatment of Uncertainty)
Which project appraisal criteria (NPV, B/C ratio, IRR) is best why?
Leadership and motivation, economic principles involved in capital acquisition
0/4
Leadership
Characteristics of good leadership
Motivation
Economic principles involved in capital acquisition
Agribusiness control program and evaluation
0/2
Agribusiness control program
EVALUATION OF AGRICULTURAL PROJECTS AND PROGRAMS
Cooperatives
Concept, definitions, role, organization, structure, cooperative law and bylaws, developing agriculture cooperatives, cooperative marketing, cooperative farming
0/5
Definition of cooperative
Cooperative Values
Co-operative Principles
Advantage of Cooperative Marketing in Nepal
Cooperative Marketing
Agribusiness marketing systems, functions, and efficiency
0/14
Introduction
Direct Market Player
Suppliers of Supporting Goods and Services
Entities that Influence the Business Environment
Marketing concept
Five concepts in marketing
what is marketed surplus and marketable surplus?
IS there any difference between marketing and selling?
Marketing mix
Environmental variable (also called behavioural or external variables)
Marketing Functions
Physical function
Facilitating function
Efficiency criteria for Agricultural Marketing
Strategic marketing plan, market planning tool, and marketing research
0/4
Strategic Marketing Planning (SMP) Framework/tools
Marketing research
Steps of doing market research
Marketing Planning
Consumer behavior and Supply chain management
0/5
Supply Chain Management (SCM)
Supply Chain vs. Value chain
Consumer behavior
Factors affecting consumer behavior
The consumer buying decision process
Production planning in agribusiness
Planning production, risk management
0/7
Introduction
Risk management Strategies
Difference between risk and uncertainty
Classification of risk
Major sources of risk
Step of risk management
Risk management strategies in agribusiness
Problems and prospects of agribusiness in Nepal
0/2
Problems of agribusiness in Nepal
Prospects/Opportunities and potential of agribusiness in Nepal
Agribusiness development and international trade
0/13
INTERNATIONAL TRADE
Difference between foreign trade and domestic trade
Free Trade vs. Protectionism
World Trade Organization (WTO)
Trade Principles of WTO
General Agreement on Tariffs and Trade (GATT) & World Trade Organization (WTO)
Main features of GATT (General Agreement on Tariffs & Trade)
Three divisions of WTO
Agreement on Agriculture
Agreement on sanitary and phyto-sanitary measures
Agreement on the technical barriers to trade (TBT)
Trade related aspects of intellectual property rights (TRIPS)
General agreement on trade in services (GAT)
Impact of government policies on agribusiness enterprises
0/2
Introduction
Why intervene?
Learn Agribusiness Management, Marketing and Cooperatives with Rahul
About Lesson
  1. Customer variable: number, location, purchasing power, buying behaviour, habit, brand choice,

 

  1. Competition variable: structure of industry, nature and intensity of competition, competitor’s strength and weakness etc.,

 

  1. Trade variable: Trade practices, trade services, types of intermediaries,

 

  1. Environmental variables: Level of technology, government regulations on products, culture and tradition etc.

                                Marketing process is thus an interaction between the marketing mix and environment, assembling and managing the marketing mix becomes the crux (heart) of the marketing task.

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