– To avoid failure and matching production plan, marketing planning is important.

– Market planning not only includes input marketing but also includes output marketing.

– It provides the framework for all business decisions of the enterprises.

– Marketing planning is the interface between the enterprise and its market/customers.

Objectives of the market planning

– It acts as a road map

– Assist in management control and monitoring the implementation of marketing strategy

– Informs new participants in the plan of their role and function

– To obtain resources for implementation

– To stimulate thinking and make better use of resources

– Assignment of responsibilities, tasks and timing

– Awareness of problems, opportunities and threats