About Lesson
Indicators |
Supply chain |
Value chain |
Objective |
Prices,cost and margins |
Improved quality and value |
Coordination |
Uncoordinated |
High coordination |
Relationships |
Independent Competitive or exploited |
Highly Interdependent Coordination |
Types of products |
Homogeneous |
Differentiated/branded |
Goal |
Maximize Individual Profit |
Maximize Chain profit |