Course Content
Agricultural development and mass communication strategy in agricultural extension and development
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Communication approach in agricultural extension program of Nepal, their achievement and limitations
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Feedback in communication process, effect information and feedback in extension education
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Learn Agriculture Communication with Rahul
About Lesson

Dimension of Communication system

  1. Number of objects in population: This is important because as the number of units grows the number of potential links between units grows much more rapidly than just linearly with several units.
  2. Differences in message capacity of object: This is the subject of the mathematical theory of information which addresses itself to calculating the number of bits of information that can be transmitted through a channel i.e. bandwidth of the links.
  3. Difference in volume of massage: The communication system may differ in the volume of messages through these links channel capacity is only a top limit. Empirical observation may measure how much information is transmitted through a channel.

4. Difference in volume network structure:

a) Directionality: The links portrayed in the figure are single, two, or multiple-directional, in many instances the flows go only one way, two-way, or many ways. For example: in a mass media system in one-directional communication message goes from a source to many persons.

b) Permitted / Possible link: In many systems, links are not only empirically zero frequency but are prohibited by law or physical possibilities. For example: studies what messages are grammatically allowable within a language, not which ones occur.

5. Probability: A network structure can be characterized by defining the probability that any particular channel will be used. Thus, a leadership study may take note of the individual to whom another individual is most likely to turn for advice.

6. Types of messages: They may differ in type of message carried; when flows through the links are not uniform. The massage may be differentiated and characterized by either form or content.

  1. Triggering of massage: They may differ in triggering mechanism. At any given moment, a communication system may be in one state along the 5 dimensions just listed but at the next moment, it may change.
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