About Lesson
Elements of communication plan
- Context ─ What’s happened before? What’s the history?
- Environmental Scan ─ What are the key factors that will affect your success? What is the media saying?
- Stakeholders ─ Your stakeholders and their expected reactions. How you will manage them?
- Goals: What are the goals of that organization or project/program activity/events?
- Objectives ─ what do you want to achieve? (should be clear, relevant, measurable… use the SMART approach if you like)
- Strategy ─ where are you going, and why?
- Audiences ─ who are the key audiences?
- Announcement ─ given the strategy, are you making an announcement? What are you announcing?
- Messages ─ what are you saying about the announcement?
- Tactics ─ how will you implement your strategy, both before, during and after the main announcement (assuming you have one)?
- Issues ─ what problems may you have to overcome?
- Budget ─ what will it cost?
- Evaluation ─ how will you know if you’ve been successful?
