Function of Mass communication

1. Informing: The most important function of mass communication is dissemination of information to the public primary through news media-electronic and print. Information diffused through these channels (media) is about new events, products, changes in policies, ideas, philosophies and so forth.
2. Consensus or Correlation of parts of the society : This includes the interpretation of the information, the prescription of conduct and, the comment on social value;
3. Entertainment: While social networking is a proving to be an excellent source of business, the entertainment function of these forms of mass communication are arguably just as important. YouTube, Video and Twitter provide a form of relaxation and escapism from an otherwise demanding world.
4. Linkage: The mass media are able to link together different elements of society that are not directly connected by interpersonal channel. For example, newspapers generate opinion; develop feeling for whatever happenings are reported. Advertising through mass media links together the needs of buyers with the products of sellers.
5. Transmission of Values: The transmission of values is a subtle but an important function of the mass media. It is also called socialization function. Our society is portrayed in the mass media and by seeing, watching or reading this people learn which are the important values. The media present role models which people try to imitate. Thus, they teach us about people, show us how they act and what is expected of them.