About Lesson
Functions of communication planning process
- To prepare alternative policies and plan to meet society future communication needs
- To identify constraint and obstacle to implement the plan
- To prepare contingency plan
- To set objective including promotion both of national goods and value and technological resources and to plan for future use of existing resources
- To develop a comprehensive inventory of human and technological resources
- Analysis of funds, means, manpower and training strategies
- Analysis of channels of communication and of the audience
- To study the networks and message design
- To take cost benefit analysis of the program prepare to meet policy and objective
- To ensure the feedback process is built up
