Course Content
Introduction to communication
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Introduction
Elements of communication
Types of communication
Scope of communication
Principle of communication
Communication gap
Components of effective communication
Agricultural development and mass communication strategy in agricultural extension and development
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Agricultural Communication
Knowledge function to be performed
Communication approach in agricultural extension program of Nepal, their achievement and limitations
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Introduction
Characteristics of common communication approach applied in Nepal
Communication barriers
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Reasons for communication barriers
Communication barrier according to Robert (2000)
Physical and Physiological barriers
Psychological barriers
Communication Skill
Organizational barriers
Cultural barriers
Cross-Cultural Communication barriers
Gender communication barriers
Communication barriers related to communicator
Noise
Lack of Planning
Six features of good liars
Reducing Communication barrier
Feedback in communication process, effect information and feedback in extension education
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Introduction
Guideline of /Structure of feedback in communication
Receiving feedback
Issues of communication
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Ethical issues
Legal and Security Issues
Issues related to messaging systems
Issues arising from Internet banking including
Theory of Communication
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Introduction
Function of theory
Theories of communication
Development communication
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Introduction
Philosophy and goal of Development Communication
Approaches to handle development communication
Nepal’s Different Agricultural Extension Systems and Their Impacts
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Common Extension Approach
The conventional extension approaches
The Training and Visit Extension System
The Tuki Extension System
The Block Production Programme
Farming Systems Research and Extension Approach
The Integrated Rural Development Project
The group approaches
Pluralistic agriculture extension system
The farmers to farmer extension system
Forms of communication: verbal and non-verbal
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Verbal communication
Grapevine Characteristics
21 Rules for effective verbal communication
10 Tips to improve communication effectiveness through verbal communication
7 Tips for conquering presentation fear
Non-Verbal Communication
Factors that can provide nonverbal communication
12 guiding questions helpful to choose the form of communication
Implication and recommendation for non-verbal communication
Models of Communication
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Introduction
Models of Communication
Linear Model
David Berlo’s model
Harold and Lasswell’s Model
Schramm’s model of communication
Transactional Model of communication
Westley and Mac Lean’s model
Leagans model (1963)
Summary of Communication Model
Planning for effective communication-Trend, issues & problem
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Introduction
Factors consideration for Communication Planning
Elements of planning process of communication
Elements of communication plan
Functions of communication planning process
A written communication plan will
Communication System
Elements of basic communication system
Dimension of Communication system
Classification of Communication system
Criteria for effective communication
Stereotyping
Cultural gap
Directional Consideration in Communication System
Factors affecting audience in Individual Communication System
Advantages of Inter-personal communication system
Disadvantage of Inter-personal communication system
Group communication System
Dimensions of group characteristics
Strategies for effective group communication
Advantage of Group communication system
Group Communication behavior
Mass Communication System
Concept of mass communication
Function of Mass communication
Functions of Mass Communication for Society
Mass Media Channel
Basic things of mass communication channel
Essentials for Good Mass Communication
Function of mass Communication
Advantages of Mass Communication
Disadvantages of Mass Communication
Possible Mass media effect:
Learn Agriculture Communication with Rahul
About Lesson

Functions of Mass Communication for Society

  1. Surveillance: the news and information role of the media*. The media as sentinels and lookouts. On any given day, about 60 million Americans are exposed to mass- communicated news
  2. Beware surveillance: when the news/information media warn the public about something. i.e. weather alerts, terrorism warnings, global warming, production information
  3. Instrumental surveillance: information that is useful in an everyday manner. e.g. stock prices, movie listings, “lifestyle” articles
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