• Feedback is the reaction of the receiver as a check of his own effectiveness and guide to his/her future action
• Feedback is a process of sending back knowledge about the message to the communicator
• The purpose of the giving feedback is to provide constructive information that helps another to learn how others regards his/her behavior and its effects.
• Feedback helps to sender to gauge the effectiveness of his/her behavior and to modify that behavior to make it more effective.
• The more defensive the receiver becomes, the less likely it is that he/she will understand and be willing to act on the feedback.

Characteristics of feedback

1. Feedback is source oriented
2. Feedback varies in different communication situation
3. Feedback affect the source or communicator
4. Feedback exerts control over future message
5. Feedback affects the communication fidelity
6. Feedback maintain the stability and equilibrium of a communication system