About Lesson
Leagans model (1963):
- The communication model forwarded by Leagans 1963 has the elements as, the communicator, message, channel, treatment, audience, and response.
- It is the same as the Westley and Maclean model differing in some terminologies, however, most of the elements are common.
- Audience response is the sixth element and is vital to the process especially when it is meant to bring about change in people.
- The task of communication, according to him, is to provide powerful incentives for change.
- Success at this task requires an understanding of the six elements of communication, a skillful communicator sending useful messages through proper channels, effectively treated, to an appropriate audience that responds as desired.
