Course Content
Agricultural development and mass communication strategy in agricultural extension and development
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Communication approach in agricultural extension program of Nepal, their achievement and limitations
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Feedback in communication process, effect information and feedback in extension education
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Learn Agriculture Communication with Rahul
About Lesson

Possible Mass media effect:

  1. It can change or add to the information that the exposed person possess. This is referred to as cognitive change
  2. It can change people’s attitudes, beliefs or opinions about something including how feel about themselves. This is something referred as effective change.
  3. Finally , it can lead to some kind of behavior change. This is least likely although it is the change that change agents ultimately work for the most

 

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