Course Content
Agricultural development and mass communication strategy in agricultural extension and development
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Communication approach in agricultural extension program of Nepal, their achievement and limitations
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Feedback in communication process, effect information and feedback in extension education
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Learn Agriculture Communication with Rahul
About Lesson

Transactional Model of Communication

  • The transactional model shows that the elements in communication are interdependent. Each person in the communication act is both a speaker and a listener and can be simultaneously sending and receiving messages.
  • “Transactional” means that communication is an ongoing and continuously changing process. You are changing, the people with whom you are communicating are changing, and your environment is also continually changing as well.
  • Each person in the communication process reacts depending on factors such as their background, prior experiences, attitudes, cultural beliefs, and self-esteem.
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