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Learn Fundamentals of Agriculture Extension with Rahul
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Adopters’ categories and their characteristics

a) Innovators: Willing to take risks and have close contact with scientific sources and other innovators.

b) Early adopters: Have higher social status, financial liquidity, advanced education, and more socially forward.

c) Early Majority: Adopts innovation after a varying degree of time and has average social status, contacts with early adopters, and holds positions of opinion leadership in a system.

d) Late Majority: Approach the system with a high degree of skepticism and have below-average social status, little financial liquidity, and contact with the above people.

e) Laggards: Last to adopt innovation, dislike change, and focus on traditional norms, with the lowest social status and financial liquidity.

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