Rogers’ five factors of adoption

a) Relative advantage: How improved an innovation is over the previous generation

b) Compatibility: The level of compatibility that an innovation has to be assimilated into an individual’s life

c) Complexity or simplicity: If the innovation is perceived as complicated or difficult to use, an individual is unlikely to adopt it.

d) Trialability: How easily an innovation may be explored. If a user can test an innovation, the individual will be more likely to adopt it.

e) Observability: An innovation that is more visible will drive communication among the individual’s peers and personal networks and will, in turn, create more positive or negative reactions.