Introduction

• According to the MCkee (1992) social mobilization (SM) is the process of bringing together all feasible and practical inter-sectoral social allies to raise people awareness, to help themselves and demand for particular development program to assist in the delivery of resources and services and to strengthen community participation for sustainability and self -reliance.
• Broadly, social mobilization means organizing people living in a community to bring about elements of change, whether in the realm of economics, politics, religion, culture or even health practices (NHDR, 2001)
• Conceptually SM has long been associated with the process of movement from ‘traditional to modern way of life’ and related process of change
• Recently, social mobilization has also come to refer to new approach and SM is seen as a catalyzation process by which people are organized to become more active participants in decision making process that affect their lives.

Purpose of social mobilization

1.Religious: to establish new religion or disseminating information on religion

2.Political- to establish a specific political ideology or to disseminate information

3.Socio-economic- poverty alleviation

4.Cultural- to bring changes in social norms, food habits, clothing

5.National- war, fight for independence, immunization etc.